Logo design

Logo design

Logo design requires reading, research, listening and talking to clients before pen is put to paper. The designs start as sketches on paper including annotations.
Liaising closely with clients, the design is crafted through a series of stages. Making sure the design reflect the value of the product or service, it must also be differentiated from the competition, as well as to be aesthetically pleasing, and finally the design should possesses the ability to gain instant recognition.