Strategies
Defining your business
The first port of call is taking the time to know your industry, your business, as well as who your competition is.
What information is out there on the successes and failures of your competitors’ online activity will be collated. This analysis will allow us to define a winning approach for your online business.
Personal Development
Getting to know and understand your customers is next. Who are they? What are they looking for? How can we add value to their experience? This all helps to create Web sites and applications that feel right for the users.
Google Analytics
Website Analytics is used to show you what the current user behaviour is, the viewers patterns and a whole lot more on how your site performs online. We can then use this information to hone in on what needs improving and what to cut back on.
Search Engine Optimisation
The whole idea is to make you more findable online. I bring content strategy, accessibility, web standards expertise and a core understanding of search engine technology to every project. This is not only configured for the initial launch, but also for flexibility and adjustment as the search landscape changes.
Project Planning / Management
You are involved in every step made towards a successful online presence. From initial mood-boards, wire-frames, and compositions. Milestones are made in every stage, right up to the launch date.