Online Marketing

What is Pay Per Click (PPC)?

Put simply, you only pay when someone clicks on your adverts. PPC is a completely quantifiable way of internet marketing. The money invested and the return your business receives is very clear. The key is in making your PPC campaign run as efficiently as possible to maximise your investment.


PPC Management.

Although many companies attempt to set up PPC campaigns in-house, managing a PPC campaign is time consuming and requires a lot of attention to detail. You have to constantly review, evaluate and adjust your campaign to maximise efficiency and bring the cost-per-acquisition as low as possible, thereby increasing profit margins.

With Websheen your money goes further by reducing your cost per acquisition, eliminating wasted clicks and creating strategic keyword campaigns.

Each month, you’ll receive a report evaluating how your PPC campaign is performing. I work with my clients to build a campaign that will provide maximum relevant exposure.

Advert copy is created, optimised and constantly reviewed to make sure that the PPC advertising campaign is working at full effectiveness.

For businesses that currently run PPC campaigns and are looking to make them work more efficiently, I work solidly on delivering an understanding of what works, and what doesn’t work in your campaign. Making your Google AdWords budget go further by understanding your business from the inside: determining categories, associated margins, and therefore available Google acquisition spend for each of your product categories. This quantifiable and manageable approach enables a clear structure and scalable approach, leaving you to focus on core elements of your business whilst I increase and manage sales/leads through the website.


Tailored email campaigns

When done well, email marketing can be highly effective and deliver a great return on investment – generating lots of new leads for minimal cost.

Email marketing is an important part of modern business, and while everyone writes emails day-to-day, it takes specialist skill to design and create attention-grabbing emails, email templates and e-shots that will drive traffic to your website or call centre.

I provide effective email marketing campaigns and quick e-shots that will compliment the rest of your online marketing strategy. Combining the best industry knowledge and technical capability (such as adhering to industry regulations to reduce the risk of your email being stopped by spam filters) with creativity and strategic insight to reach your target audience.

The campaign is measured and analysed for it’s performance – providing useful data and evaluation tools on how many of your emails were opened, clicked on, bounced and more.