Those organizations that don’t act may find themselves behind the curve. Here’s why.
For the first time since 2001, PC sales are projected to be lower than they were in the previous year. It is clear tablets and smart phones are becoming very popular now.
The solution, of course, is to make a website that works equally well on every device. Enter responsive web design.
In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. If you’re viewing this page on a desktop browser, for example, try making your browser window smaller. The images and content column will shrink. On the homepage, you’ll see the layout shrink from three columns, to two columns, to a singular column of content.
When viewing a responsive website there is no need to zoom in and out, or scroll left and right, to go through the contents of a page.
Given this rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer reading their web pages on the mobile web rather than in apps – it seems inevitable that responsive design is taking off fast and is here to stay.
For website owners it offers the simplest way to reach clients across multiple devices. For users, it ensures a great experience on every screen.