It is possible for you to gather vast amounts of data on the activity of visitors who come to your site. You can record where they came from, which pages are most popular, how much time people spend on your website, how many unique visitors you have had and hundreds of other metrics.
The analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes
You can chart your progress over time and better understand the effects of new initiatives online.
For example, perhaps you have a high number of visitors, but few of those visits are converting into sales. Web analytics allow you to see which sources of traffic are most likely to provide visitors who make a purchase or online enquiry.
You can then implement a strategy that is designed to boost your visitor numbers from these sources. These web analytic reports shows if your strategy is working to attract visitors, and if these visitors are continuing on to make purchases/enquiries at the same rate as before.